Find the Right Location

The machine is only half the equation. A well-chosen location is key. This page walks you through the process — from spotting a promising space to signing a placement agreement.

5 steps to securing a placement

This is the process we've refined across hundreds of placements in the US and internationally.
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SCOUT AND SECURE LOCATIONS

Start with a 3–5 mile radius around where you live or work. Look for high foot traffic, adequate interior space near the entrance or a service area, and visible proximity to where people already buy bottled water. Drive-by traffic counts matter less than repeat visit frequency — a smaller laundromat where people come 3x per week outperforms a busy gas station with low dwell time.

Target 10–15 candidates before you start approaching anyone. Having options gives you negotiating leverage and helps you spot patterns in what works.

QUALIFY THE PHYSICAL REQUIREMENTS

Before you pitch the business owner, verify the space can support installation. You need: a ½” water inlet line within reasonable distance, a ½” drain connection, and a 220V single-phase outlet. Most commercial spaces already have these — but confirming early saves everyone time. The machine occupies just 5.6 sq ft, so space is rarely the issue.

Take photos of the potential placement area, the water line access point, and the electrical panel. Your installer will want to see these before confirming feasibility.

APPROACH THE LOCATION OWNER

Ask for the owner or manager — not the floor staff. Come prepared with two things: a short explanation of how the machine works (no cost to them, no staff required, adds a service their customers want) and a rough number of what other operators in similar locations earn. Keep the first conversation brief. Your goal is to get a second meeting, not close a deal on the spot.

Lead with what’s in it for them: “I’d like to install a water vending machine here at no cost to you. You’d get a service your customers use daily, and we can work out a revenue share.” Most owners say yes to a second conversation when it’s framed that way.

NEGOTIATE THE PLACEMENT AGREEMENT

A standard placement agreement covers: term length (typically 1–2 years with renewal options), revenue split or flat monthly fee to the host, access rights for maintenance visits, and what happens if either party wants to exit early. Most hosts in smaller locations accept a flat monthly fee of $75–$150 rather than a revenue percentage — it’s simpler for everyone.

Get everything in writing even for informal arrangements. A simple one-page agreement protects both parties and signals that you operate professionally. We provide a template agreement through our consulting service.

INSTALL, CONFIGURE AND SET PRICING

Once the agreement is signed, coordinate with a licensed plumber for the water and drain hookup — typically a 2–4 hour job. The machine arrives pre-configured and just needs to be connected. You’ll set pricing based on local market conditions: check what nearby stores charge for bottled water and price your gallons at roughly 40–60% of that equivalent cost. Then configure your cashless payment system and activate remote telemetry.

A first-week walk-through with the location owner helps them answer basic customer questions (“How does it work? Is the water safe?”) and builds goodwill that makes the long-term relationship easier.

LOCATIONSOur Vision

At SierraFill, our vision is to help every location partner turn everyday foot traffic into a dependable new revenue stream. We handle the equipment, installation, and ongoing maintenance, so retailers, gyms, laundromats, and apartment communities can offer their customers premium, great-tasting water with zero risk and no added workload.

We partner with retailers, gyms, laundromats, and apartment communities to make bulk water vending simple and profitable from day one. From site evaluation and installation to pricing strategy and ongoing service, we work alongside every location partner to help them recoup their investment quickly, scale to additional units with confidence, and deliver a quality experience their customers can trust.

RECOUP INVESTMENT FIRST YEAR

85%

SCALABILITY

60%

QUALITY GUARANTEED

95%

Do's and Don'ts when
pitching a location owner

Most placements fail before they start because the pitch focuses on the machine rather than the value to the host. Here's what works — and what doesn't.
FOCUS ON WHATS FREE FOR THEM
"There's no cost to you for the installation, no maintenance burden on your staff, and no risk — if it doesn't work out, we remove it."
BRING PROOF OF SIMILAR LOCATIONS
If you can say "we have a machine running in a Rancho Markets location three miles from here," that credibility transfer is worth more than any spec sheet.
OFFER A TRIAL PERIOD
A 90-day trial with a no-obligation exit clause removes almost all friction. Most owners who say yes to a trial end up renewing long-term.
LEAD WITH YOUR ROI STORY
Telling a store owner "I'll make $1,200 a month from this" is the fastest way to either lose the deal or triple the revenue split they ask for.
OVERSELL THE TECHNOLOGY
Most owners don't care about 9-stage filtration or O-Dobi beads. They care about: is it safe, will customers use it, and does it make a mess? Answer that.
RUSH THE AGREEMENT
Pushing for a signature on the first visit signals desperation. Let them think it over, follow up once after a few days, and let the idea sit with them.
WANT EXPERT GUIDANCE?

Our consulting service covers the full location process.

From market analysis and location scouting strategy to negotiation scripts and agreement templates — we've done this hundreds of times and can compress your learning curve significantly.

Configure your location scenario

40
3.0
$1.50
$13,699
Monthly revenue
Before costs
Est. monthly costs
Water, power, filters
Monthly net profit
After operating costs
Payback period
Months to break even
Break-even progress (estimated annual)

Estimates based on real operator averages. Operating costs assume ~$80/mo water and power and ~$25/mo average filter maintenance. Location fees and installation costs not included. Results will vary by location quality and management.

Estimate your revenue

Adjust the variables below to model what a machine could realistically earn in your target location. These are estimates based on real operator averages — actual results vary by location and management.
  • revenues vary from location to location depending on demographics, foot traffic and other factors.
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We strive to reinvent the bulk water vending business, our trendy design and technological innovations allow us to help retailers and investors to offer not only premium and alkaline water but also and experience that enables to capture new markets.

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